Finmetria

The problem

I enjoy business and the stock market, and I was already creating content for social media pages. Finmetria brought those interests together: could I build an audience in this segment, with the possibility of developing a business around it later?

The approach

I created the Finmetria social media pages and published English-language posts. I used Metricool to track the connected channels and see how the content performed. The focus was on publishing and building an audience before developing a commercial offering.

The challenge

Getting content seen is only part of building an audience. Views, followers and a future business are different outcomes. The challenge is to turn an interest in a subject into content that people want to return to and follow.

Outcome & value

The result so far is a published body of social content and a measurable audience experiment. Metricool reports more than 236,000 views and impressions in 2026 through 21 October, with 106 followers and subscribers summed across the connected accounts. The project has not yet been developed into a business.

Lessons learned

The figures make the next question clear: how can visibility translate into people choosing to follow the content? Publishing provided an opportunity to test that question in a subject I enjoy. Any future business would still need its own proposition and validation.