Brand case · Creative products
F4B Diamond Painting
Developing creative products and connecting sourcing, packaging, marketplaces and customer service.
Work, channels and lessons ↗FRENK4BUSINESS / E-COMMERCE
The product and the business behind it
Frenk4Business started when I was around seventeen and now spans two brands, with attention to the products, the people who make them and the customers who use them.
Frenk4Business
While working at a potted-plant company, I wanted to build something of my own. In diamond painting I saw room to improve products and the customer experience. The work grew from product selection into custom packaging, supplier relationships and international marketplaces.
Read the founder story ↗
Text description of the infographic
Customer needs inform product and supplier choices. Quality and packaging support sales through webshops and marketplaces. Customer feedback feeds back into the next product decision. Frenk4Business brings together F4B Diamond Painting and Regalo Rosa.
Two brands, two cases
Brand case · Gift products
Regalo Rosa
Building a gift brand, with attention to products, marketplaces and the infrastructure behind international selling.
Work, channels and lessons ↗All markets · all accounts
Two brands, one overview
Annual totals: available views and impressions, alongside follower counts across all accounts.
| Year | Views & impressions |
|---|---|
| 2023 | 1,120,8177/8 accounts reporting |
| 2024 | 1,333,66519/22 accounts reporting |
| 2025 | 5,903,64468/80 accounts reporting |
| 2026YTD | 19,197,88668/80 accounts reporting |
| Year | Followers |
|---|---|
| 2023 | 2,3668 accounts |
| 2024 | 4,90022 accounts |
| 2025 | 11,13480 accounts |
| 2026YTD | 27,08380 accounts |
2026: through 17 September (YTD), not a full year. F4B reporting starts on 31 August 2023; Regalo Rosa starts on 27 December 2024. Accounts added later have shorter reporting periods. Missing views are excluded, not replaced with zero.
Method and exact annual totals
Source: owner-supplied Metricool report of 17 September 2026. Followers use each account’s latest available snapshot within the year; observation dates vary. They are neither new followers that year nor unique people. Views and impressions sum platform measurements, not unique reach. Platform definitions and account coverage change, so year comparisons are indicative. Bluesky has no view figures. The source’s zero TikTok followers for F4B Netherlands/Belgium in 2025 is retained unchanged.
| Year | Views & impressions | Followers |
|---|---|---|
| 2023 | 1,120,817 | 2,366 |
| 2024 | 1,333,663 | 4,899 |
| 2025 | 1,769,743 | 7,269 |
| 2026 YTD | 1,861,823 | 9,700 |
| Year | Views & impressions | Followers |
|---|---|---|
| 2024 | 2 | 1 |
| 2025 | 4,133,901 | 3,865 |
| 2026 YTD | 17,336,063 | 17,383 |
Working internationally
Selling internationally takes more than translating a product page. The work includes marketplace setup, Amazon operations and VAT registration processes for European expansion. The countries below describe that experience; they do not represent sales volumes or registration certificates.
- Germany
- France
- Spain
- Italy
- United Kingdom
Brand protection is part of the product
The work also includes experience with trademark registration processes involving BOIP (Benelux Office for Intellectual Property) and EUIPO (European Union Intellectual Property Office). That work is about organising and protecting a brand alongside its day-to-day operation.
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